Introducing THUSIA. Built by Enthusiasts, for Enthusiasts.

We spent twenty years looking for the right tool. We never found it. So we built it.

We have been producing and participating in premium automotive events for more than twenty years. Car shows, road rallies, hangar parties, concours events, club gatherings and more. Events of every size and format, in venues across the country. Along the way, we also spent time building solutions for some of the most recognized technology companies in the world.

In all of that time, across all of those events, we never found a tool that did what we actually needed. Something that could manage a collection, help organize an event, reduce the logistical friction of bringing enthusiasts together, and make the experience better for everyone involved. The tools that existed were either built for the wrong audience, too generic to be genuinely useful, or simply not worth the workaround.

So we built our own. THUSIA.

THUSIA takes its name from the heart of the word enthusiast, and it was designed from the beginning by people who have lived on both sides of the event registration. The platform is built to help collectors manage their vehicles, help organizers plan and execute exceptional events, and help communities connect around the things they love.

This year, THUSIA launches across the Artomobilia event calendar. We are not just partnering with THUSIA. We are using it ourselves, across every event we produce. That matters to us. We believe in what it does, and the best way to demonstrate that is to put it to work where it counts.

SHIFT participants will get a first look at the mobile-first platform this season, with THUSIA delivering turn-by-turn route guidance through each leg of the rally. It is a small preview of what the platform is capable of, and we think it sets the tone well.

More to come. Join their user wait list (or register for any of our events, and you’ll automatically be included).