2026 Palooza Groups
Celebrate brand loyalty, enthusiast culture, and the passionate communities built around some of the world’s most iconic automotive marques.
Unlike the formal judged Collector Car Classes, Paloozas are energetic, enthusiast-driven gatherings where owners showcase their vehicles alongside fellow fans of the brand. Located throughout the Carmel Arts & Design District and Carmel Midtown, each Palooza highlights the depth, diversity, and personality within a specific marque. From meticulously preserved classics to modern performance machines and creative custom builds, these areas capture the spirit of ownership and the communities that keep these brands thriving.
Interested exhibitors may register online to have their vehicle considered for participation. Registration will remain open through Friday, July 24, 2026, though early registration is strongly encouraged. Due to the continued growth and popularity of the event, registration has closed earlier each year, and early registrants will be given preference during the review process.
Upon registration, you will receive immediate confirmation that your entry has been received and submitted for review by the Artomobilia Judging Team. Final class placement and acceptance notifications will be sent during the first week of August, along with detailed load-in instructions and event logistics.
Final vehicle groupings at Artomobilia are shaped by the cars that ultimately register. While we publish preferred classes, corrals, and Palooza categories to guide participants, the final presentation is determined by the vehicles entered and accepted. After registration closes in late July, organizers may expand, combine, or adjust groups to create the strongest possible display and best showcase the cars participating in the event.
Präzision-Palooza
Präzision-Palooza celebrates one of the most respected and influential performance brands in automotive history. Bringing together air-cooled classics, modern performance icons, and enthusiast favorites from across the Porsche lineage, this gathering highlights the precision engineering, motorsport heritage, and unmistakable design that define the Porsche experience.
Classic / Heritage: This class features early Porsche models that helped establish the brand’s identity and reputation for precision engineering. These vehicles represent the foundational decades of Porsche design and performance.
Rear Engine: Air Cooled: This class highlights the legendary air-cooled Porsche 911 and related models. Known for their distinctive sound, mechanical simplicity, and motorsport pedigree, these cars represent one of the most beloved eras of Porsche engineering.
Rear Engine: Water Cooled: This class features modern water-cooled rear-engine Porsche models, reflecting the brand’s evolution into advanced performance engineering while maintaining its iconic rear-engine layout.
GT: This class showcases Porsche’s highest-performance road cars, including GT-series models built with motorsport influence and track-focused engineering.
Mid Engine: Convertible: This class features open-top mid-engine Porsche sports cars such as the Boxster and related models, combining balance, precision, and top-down driving enjoyment.
Mid Engine: Coupe: This class highlights mid-engine Porsche coupes including Cayman models, known for exceptional handling balance and driver engagement.
Front Engine: This class features Porsche’s front-engine grand touring and performance models, including vehicles such as the 924, 944, 928, and Panamera that expanded Porsche’s engineering reach.
Four Doors: This class showcases Porsche’s modern luxury performance sedans and four-door sports cars, blending everyday practicality with unmistakable Porsche performance.
Other: This class provides space for unique Porsche models, special builds, and vehicles that do not fit neatly into the other categories.
Lotus-Palooza
Lotus-Palooza celebrates one of the purest expressions of automotive philosophy: simplicity, lightness, and driver connection. Inspired by Colin Chapman’s famous belief that “adding lightness” is the key to performance, this gathering highlights the remarkable range of Lotus cars built to deliver maximum driving engagement.
Classic / Heritage: This class features early Lotus models that established the brand’s philosophy of lightweight engineering and motorsport innovation.
Esprit: This class highlights the iconic Lotus Esprit, a mid-engine sports car that defined the brand’s presence in the supercar world for decades.
Elise / Exige: This class showcases Lotus’s lightweight modern sports cars known for their extraordinary handling precision and minimalist performance design.
Evora: This class features the Evora generation of Lotus sports cars, which introduced greater refinement while maintaining the brand’s signature performance DNA.
Emira: This class highlights Lotus’s newest generation sports car, blending modern design and technology with the brand’s traditional focus on driver engagement.
Racecar / Custom: This class showcases Lotus race cars, track-focused builds, and modified vehicles inspired by the brand’s motorsport heritage.
Other: This class welcomes unique Lotus models and rare variants not covered in the primary categories.
BMW-Palooza
BMW-Palooza celebrates the ultimate driving machines that have defined BMW’s reputation for performance, engineering balance, and driver engagement. From classic coupes to modern M-performance icons, this gathering highlights the depth and diversity of BMW’s enthusiast community.
Classic / Heritage: This class features vintage and historically significant BMW models that established the brand’s reputation for precision engineering, balanced performance, and timeless European design.
3 Series: This class highlights BMW’s most iconic sports sedan lineage. From early generations to modern examples, the 3 Series represents the foundation of BMW’s reputation for building the ultimate driving machine.
M Cars: This class celebrates BMW’s legendary M performance models engineered by BMW Motorsport. These vehicles deliver track-inspired performance, aggressive styling, and exceptional driver engagement.
Z Roadsters: This class showcases BMW’s open-top sports cars, including the Z3, Z4, and other roadster models that emphasize dynamic styling, responsive handling, and the joy of top-down driving.
Executive Sedans: This class highlights BMW’s larger luxury performance sedans, including the 5 Series and 7 Series. These vehicles blend refined comfort, advanced technology, and powerful performance.
Touring / Wagons: This class celebrates BMW’s versatile Touring models, combining sporty driving dynamics with the practicality of a wagon design. These vehicles represent a unique blend of performance and everyday usability.
Racecars: This class features BMW competition vehicles built for motorsport, including purpose-built race machines and track-focused builds that showcase the brand’s deep racing heritage.
Custom: This class highlights modified and enthusiast-built BMWs, including tuned performance cars, unique builds, and personalized vehicles that reflect the creativity and passion of the BMW community.
Bavarian Curiosities: This class showcases unusual and unexpected machines from BMW’s broader engineering world, including microcars, motorcycles, rare specialty vehicles, and distinctive creations that highlight the brand’s inventive spirit and willingness to explore beyond conventional automotive design.
Mercedes-Palooza
Mercedes-Palooza celebrates the innovation, craftsmanship, and performance legacy of Mercedes-Benz. From elegant vintage cruisers to cutting-edge electric vehicles and thunderous AMG performance machines, this gathering highlights the remarkable diversity of the brand’s lineup. Enthusiasts and collectors come together to showcase vehicles that represent over a century of engineering excellence, timeless design, and automotive passion.
Classic / Heritage: This class features historic Mercedes-Benz vehicles that helped define the brand’s reputation for engineering excellence, luxury, and durability. From elegant post-war touring cars to iconic sports cars like the legendary Mercedes-Benz 300SL Gullwing, these vehicles represent the foundation of the Mercedes legacy and its influence on automotive history.
Electric: This class highlights Mercedes-Benz’s transition into the electric era, showcasing advanced vehicles from the EQ lineup such as the Mercedes-Benz EQS and Mercedes-Benz EQE. These vehicles represent the future of the brand, combining luxury, innovation, and sustainable mobility.
Cabriolet / Roadster: This class celebrates open-top Mercedes models designed for stylish cruising and spirited driving. From classic roadsters to modern luxury convertibles like the Mercedes-Benz SL, these vehicles showcase Mercedes’ tradition of blending performance with elegant open-air motoring.
Coupés: This class highlights sleek two-door Mercedes coupés that combine sporty styling with refined luxury. Vehicles such as the Mercedes-Benz E-Class Coupé and the high-performance Mercedes-AMG GT demonstrate the brand’s commitment to dynamic driving experiences.
Sedans & Wagons: This class features the luxury sedans and versatile wagons that form the backbone of the Mercedes lineup. Models like the Mercedes-Benz C-Class and the iconic Mercedes-Benz E-Class represent the perfect balance of comfort, technology, and everyday usability.
SUVs: This class showcases Mercedes-Benz sport utility vehicles known for their commanding presence and capability. From luxury family vehicles to legendary off-roaders such as the Mercedes-Benz G-Class, these models combine practicality with premium craftsmanship.
AMG Performance: This class highlights the high-performance machines engineered by Mercedes-AMG. Vehicles such as the Mercedes-AMG C63 embody the fusion of motorsport technology, aggressive styling, and thrilling performance.
Racecars: This class features purpose-built Mercedes competition vehicles that represent the brand’s long and successful motorsport heritage. From endurance racers to Formula One machines like the championship-winning Mercedes-AMG F1 W11, these vehicles highlight Mercedes’ dominance on the track.
Others: This class provides space for unique or rare Mercedes-Benz vehicles that do not fit into other categories. From specialty builds to uncommon models, this class celebrates the diversity and creativity found within the Mercedes enthusiast community.
