Autogeek and SONAX Mark 25 Years at the Petersen

A milestone anniversary for two longtime partners, celebrated at one of the world's great car museums.

When a partner reaches a milestone like this one, it is worth pausing to take note. Autogeek, a leading authority in automotive detailing products and education, is celebrating its 25th anniversary with Detail Fest, a one-day event on June 20, 2026 at the Petersen Automotive Museum in Los Angeles, presented in partnership with SONAX USA. For a brand that has become a familiar name to anyone who cares about how a car looks and lasts, it is a fitting way to mark the occasion.

Detail Fest first launched in 2006 and became a defining event in the detailing industry, bringing professionals, enthusiasts, and brands together around education, product innovation, and craftsmanship. Bringing it to the Petersen for this anniversary year sets the stage well. SONAX USA, the exclusive U.S. distributor of the German-made brand and the Petersen's Exclusive Car Care Provider, joins as presenting partner, a natural pairing given how closely the two brands work.

The day is built around hands-on learning. Attendees can expect live demonstrations from leading detailing brands, hands-on product and technique sessions, access to industry professionals, and a curated enthusiast and specialty vehicle car show, all hosted within the museum environment. There will also be limited-edition merchandise featuring Ivan, Autogeek's longtime mascot.

As Devra Callaghan, Chief Marketing Officer at Autogeek, put it, reaching 25 years is a significant milestone, and Detail Fest has always been more than an event, a gathering place for learning, connection, and passion.

We are proud to count Autogeek and SONAX among our partners, and we offer them our congratulations on 25 years.